I’m an Art Director with over 14 years experience creating packaging, retail, and eCommerce experiences for some of the world’s most recognizable beauty brands—think Maybelline, Garnier, Carol’s Daughter, e.l.f Beauty, and Matrix. I bring a sharp creative eye, a strategic mindset, and a deep understanding of how design shows up (and performs) everywhere—from screen to shelf.

At the heart of my work is collaboration. I see myself as a creative translator—connecting brand strategy, consumer insight, and technical execution to bring ideas to life in ways that are both beautiful and effective. Every project is a balance of artistry, precision, and sales strategy, guided by a clear goal: create visuals that people notice, understand, and want to engage with.

I specialize in translating global brand visions into market-ready packaging and retail experiences. I make sure every touchpoint works together to strengthen brand identity and guide consumer choice. Pairing elevated aesthetics with an intuitive understanding of shopper behavior, I create packaging and displays that grab attention and invite interaction—both in-store and online.

Years in fast-paced, high-volume beauty and CPG environments have taught me that great design only works if it’s executed flawlessly. I manage multiple priorities with ease, keep communication flowing across teams, and stay closely involved through final approvals and quality control to ensure every launch meets the highest standards.

If you’re curious about how strategy, creativity, and a little joy come together in my work—you’re in the right place. ✨

Send me an email cgarcia1587@gmail.com or connect with me on Linkedin.